Natsujiro shoten and Koginsashi ｜ 00

Time flies and it's almost three years ago.

May 2022, at Gallery CASAICO in Hirosaki City, Aomori Prefecture

"Natsujiro Shoten Wearing Ipadata Exhibition vol.5" was held.

Natsujiro Shoten is an artist who creates Hanao (sashes) using Kogin embroidery, a traditional sashiko technique from Aomori Prefecture.

Each and every Hanao is unique,

You can choose your favorite hanao straps for each foot from a selection of straps with different colors and patterns, and you can also choose the shape and color of the geta.

There's also the option of sneakers.

This was the first event to feature the collaboration between Natsujiro Shoten and HANAO SHOES.

Nowadays, the straps on HANAO SHOES can be replaced,

At the time, it was still a classic collaboration.

It's exciting to look back and think about what we had in mind three years ago.

We will be delivering the words of Whole Love Kyoto's representative, Sakai, at the time, as well as a conversation between Sakai and Natsujiro, in three parts.

Enjoy the experience as if you have traveled back in time.

Natsujiro Shoten and Kogin Embroidery ｜ 01

Learn "Koginzashi" at home in Aomori

Basic knowledge: The roots of Kogin embroidery.

It was a time when people would say, "This isn't Kogin embroidery."

Natsujiro Shoten and Kogin Embroidery ｜ 02

After all, anyone can do embroidery.

Because it is made by specialists working together in a division of labor, added value can be added.

The reason behind the thong and Natsujiro.

Natsujiro Shoten and Kogin Embroidery ｜ 03

I didn't know about HAMAO SHOES.

After the talk with Natsujiro